Lesko Health

A St. Louis–based health and wellness company specializing in personalized nutrition coaching, group programs, and private chef services. Its approach emphasizes sustainable nutrition habits, anti-inflammatory eating, and a practical approach to long-term wellness.

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The project began with a simple idea: food is the foundation of nutrition. South Twelfth developed the name and visual identity, creating a distinctive symbol inspired by the shared organic forms of fruits and vegetables. The result is a clean, recognizable mark that represents an entire produce aisle without looking like any one thing in particular. The identity extended into social media concepts, photography direction, and print collateral, including a co-branded consultation card for an event involving the client and a St. Louis–based Pilates studio. Together, these elements established a cohesive visual language rooted in simplicity and natural forms.

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